About
Jayneel Shah
Senior Industrial Designer
and Design Strategist
Jayneel Shah has a robust background in industrial design and strategy, having designed for prominent brands and clients such as Whirlpool, Maytag, Hotpoint, Samsung R&D, Emirates NDB, AARP and ABUS.
A graduate from the National Institute of Design, Ahmedabad, with international exposure, he is a recipient of notable awards, including the India Design Mark and finalist positions in the Lexus Design Award and iF Design Award.
He is also an avid motorcyclist, plant parent, sci-fi buff and strategy buff.
2024 - Present
Design Strategy Manager
OPPO India, Gurugram
Spearhead the research, insights and analysis of CMF and Industrial Design, resulting in "design" being in the top 3 reasons to buy for consumers.
Key Projects:
A5 & A5 Pro (2025)
F29 & F29 Pro+ (2025)
Reno 13 & Reno 13 Pro (2025)
India Packaging Strategy (2024)
2021 - 2024
Analyst Industrial Designer
Whirlpool Corp., Gurugram
Led conceptualisation of Large-Format Refrigerator for India. Former design lead for front load washing machines in South Asia, growing market share by 200% in first year itself.
Key Projects:
Large Format Refrigerator* (2027)
Maytag Laundry PetPro (2024)
AceXL Dynamix Dispenser (2024)
Hotpoint Front Load Washer (2023)
Whirlpool XpertCare Washer (2022)
2020 - 2021
Design Team Lead
QUIN Design, Hyderabad
Led a talented team of digital and industrial designers to create seamless experiences for mobility-safety through designing user centric systems, services and products.
Key Projects:
QUIN 2.0 App (2022)
QUIN x BOSCH SOS (2022)
QUIN x FLY RACING Sys (2022)
ABUS-QUIN App (2021)
2018-2019
Industrial Designer
Ducere Technologies, Hyderabad
Contributed to product ideation and collaborated with senior designers to create cutting edge user-centric product designs that were unique and segment-first.
Key Projects:
POS for Emirates NDB (2019)
Lechal Charging System (2019)
Samsung GearSense (2018)
MooVee Cinema-on-Wheels (2018)
2017
Design Intern
Whirlpool Corp., Gurugram
Graduation project internship spanning 6 month, leading to creation of "Eddie" concept washing machine, finalist at iF Awards and recipient of 1st Shanta and N. Keshavan Endowment Awards.
2016
Design Intern
Royal Enfield GMA, Gurugram
Working on live projects ranging from motorcyle accessories to lifestyle elements. Leading in-house helmet design collaboration with Steelbird Helmets on then-unreleased touring helmet line.
2013 - 2018
Bachelor of Design in Industrial Design
National Institute of Design, Ahmedabad
Graduated top of the class in the field of Product Design with an award winning industry thesis project.
Key Learnings:
Systems & Service Design
Complex Product Design
Cognitive Ergonomics
Form and Materials
Empathy and Research
Prototyping and DFMA