top of page

EDDIE by Whirlpool

Eddie by Whirlpool is a conceptual inquiry into new-age washing experience. Based on Whirlpool's vision and language, the Eddie Architecture is designed to provide maximum performance on lowest footprint. Working closely with consumers, designers and marketers to create a new mini washing machine architecture, providing next-gen fabric care experience for niche audiences, be it new-parents to pet owners, from bachelors and to beauty saloons.

Graduation Project for National Institute of Design

Client: Whirlpool of India Ltd.

Contribution: Industrial design lead

Year: 2017

2019 iF Concept Design Award | Finalist

2018 Shanta and N. Keshawan Award | Winner

bottom of page